Kate Hudson working with JustFab Incorporated CEOs Don Ressler and Adam Goldenberg Unveiled Fabletics, a company that is giving Amazon a run for their money. Fabletics provides affordable, good quality and trendy workout clothes for the active woman. It takes a lot of hard work and is a big deal when a new brand takes on one of the most popular online shopping markets and makes a success of it. What defines a high-value brand has greatly changed. No longer is price and the quality of the items the only thing that consumers consider. Consideration is placed on the durability and the clients’ experience.
Fabletics compares itself to companies like Warby Parker and Apple. Apart from the fact that the membership program allows the company to provide personalized service to the consumer. They also provide high-quality brands to the consumer at lower prices compared to their competitors. By using reverse showrooming, Fabletics has turned showrooming into an advantage instead of a disadvantage.
It is important for the success of a company like Fabletics to show and give the customer items they are interested in. Fabletics relies on data gathered on individual clients to deliver to them items that appeal to their tastes and their interests. Although the company gains from this data it is not the only reason they are succeeding. Being within reach of the consumer and appealing to their cultural preferences they have managed to keep up their success.
The personalized approach ensures that the customer gets the best. There are surveys to find out their type of workout routines, and this is used in recommending the type of clothing they should buy. This is done every month. When a customer first joins Fabletics VIP membership program, she gets a reduction on their first purchase. The quality of the clothes is high even at the reduced prices. The workout clothes are trendy, and many different styles are available for the client to choose from. You can go on their website and take the Lifestyle Quiz which tells which clothes are the best for you.
Fabletics is great value for money as compared to other retailers who charge very high prices. Although the items are of high quality, this does not translate to exorbitant prices. The consumer is provided with a high-quality product at a reasonable price. The online shopping experience is not complicated or difficult, and the customer can easily order items they are interested in as soon as they are made available. Users of Fabletics highly recommend it.