Melrose has joined the ranks of New York City, at least according to the The RealReal luxury consignment company. The San Francisco-born resale giant opened their second permanent brick-and-mortar store in July on Melrose Avenue. The originally online-based company emphasizes their uniqueness in that everything is professionally authenticated and priced at market value, appealing to buyers of all kinds who may have missed out on coveted pieces of runways past, or those who simply want to own designer apparel at a lower-than-original-retail price. The RealReal first entered the physical world last year with the opening of their original brick-and-mortar store in Manhattan’s SoHo neighborhood with huge success, leading to pop-up shops in Las Vegas and San Francisco.
The opening of this second store in Los Angeles brings with it the opportunity to see and touch the pieces that would normally just be shown in photographs on the company’s website. The new store space features 12,000-square-feet of floor space to showcase their selection of the most coveted brands from Chanel to Dior, Balenciaga, Rolex, and, yes, even those exclusive Birkin bags, which will reside in the boutique’s 1,500-square-foot handbag vault. The Melrose location also features a 5,500-square-foot men’s store with its own separate entrance, another differentiation from the SoHo store. That’s not even to mention the sit-and-stay aesthetic the new shop will feature. The Melrose location has an outdoor sitting space, a café, CaféCafé, that will serve coffee, juices, salads, and more, and even a whiskey bar, to fuel shoppers.
If selling designer pieces is what you’re after, The RealReal offers free, no obligation authentication. So, if you just want to know if that Chanel Boy bag you inherited from your grandmother is, in fact, the “RealReal” deal, you can utilize The RealReal’s curbside pickup service, in home evaluation, by appointment, or in-store services, all done by their professionally trained authenticators. And don’t just clean out your closet. The RealReal also consigns home decor, furniture, and artwork. Other services such as watch repair, jewelry cleaning, and handbag conditioning are also set to be included at the new Melrose store.