Making any kind of company successful in today’s economy is no small feat. However, making a successful fashion company has to be one of the hardest. Despite the immense level of difficulty, that’s exactly what Kate Hudson’s done with her activewear brand Fabletics.
Fabletics is a new type of fashion brand, focusing on customers as people rather than just mass producing outfits. Fabletics was founded on a simple premise; mix aspirational and trendy fashion with convenience and membership. The biggest feature that Fabletics offers is monthly selecting outfits that their experts recommend for each of their members.
That kind of customer experience is what modern consumers love. It’s no secret that people these days expect more from their favorite brands. High-value brands aren’t as easy to create any more. A company needs more than just good prices and quality goods or services. The modern consumer wants last-mile services and exclusive designs.
Everything modern customers want is at Fabletics. Fabletics prides itself on created fantastic customer experiences. They’ve even begun opening physical stores. The success of their physical stores is dependent on their ability to ingratiate themselves into the community. So far, Fabletics has 16 stores open in places like Florida and California.
Luckily, Fabletics had no problem becoming a part of the community. Every Fabletics store hosts events and other activities to welcome members and potential members to their shop. They actually welcome people’s browsing habits, allowing them to look around knowing they can’t buy their items anywhere else.
As a result, Fabletics is succeeding where so many other have failed. Usually, people shop around in stores but end up buying somewhere cheaper. Fabletics figured out a way to make sure that people buy what they see from Fabletics. They even offer a free lifestyle quiz to let non-members see what outfits they might like.
For the price, Fabletics is better than expected. The quality of their leggings even rivals the quality of Lululemon’s leggings. Fabletics even has a bigger selection than Lululemon. The sheer number of styles is more than enough to make Fabletics worth the membership.
Members don’t have to pay for every month. Any month members aren’t going to buy something, they don’t have to pay their membership fees. Fabletics allows its members full control over their membership.
Kate Hudson working with JustFab Incorporated CEOs Don Ressler and Adam Goldenberg Unveiled Fabletics, a company that is giving Amazon a run for their money. Fabletics provides affordable, good quality and trendy workout clothes for the active woman. It takes a lot of hard work and is a big deal when a new brand takes on one of the most popular online shopping markets and makes a success of it. What defines a high-value brand has greatly changed. No longer is price and the quality of the items the only thing that consumers consider. Consideration is placed on the durability and the clients’ experience.
Fabletics compares itself to companies like Warby Parker and Apple. Apart from the fact that the membership program allows the company to provide personalized service to the consumer. They also provide high-quality brands to the consumer at lower prices compared to their competitors. By using reverse showrooming, Fabletics has turned showrooming into an advantage instead of a disadvantage.
It is important for the success of a company like Fabletics to show and give the customer items they are interested in. Fabletics relies on data gathered on individual clients to deliver to them items that appeal to their tastes and their interests. Although the company gains from this data it is not the only reason they are succeeding. Being within reach of the consumer and appealing to their cultural preferences they have managed to keep up their success.
The personalized approach ensures that the customer gets the best. There are surveys to find out their type of workout routines, and this is used in recommending the type of clothing they should buy. This is done every month. When a customer first joins Fabletics VIP membership program, she gets a reduction on their first purchase. The quality of the clothes is high even at the reduced prices. The workout clothes are trendy, and many different styles are available for the client to choose from. You can go on their website and take the Lifestyle Quiz which tells which clothes are the best for you.
Fabletics is great value for money as compared to other retailers who charge very high prices. Although the items are of high quality, this does not translate to exorbitant prices. The consumer is provided with a high-quality product at a reasonable price. The online shopping experience is not complicated or difficult, and the customer can easily order items they are interested in as soon as they are made available. Users of Fabletics highly recommend it.
When people look at fashion, they tend to pay almost complete attention to how something looks. There is hardly any thought paid to how the clothes must feel. As a result, many people tend to shy away from fashion because they think that just because something looks good, it may not be as comfortable to wear. Comfort has been believed to be rather plain and unimpressive in appearance. Another thing that they see is that a lot of women and men for the matter tend to dress in ways that make them extremely uncomfortable just so they can have what they believe is a good look.
Fortunately, many people are beginning to realize that they can look good and feel comfortable at the same time. This is thanks to companies like Fabletics. This online fashion retailer thinks about the customer when it comes to the fashion. One thing that has been addressed when it comes to putting together clothing for customers to wear is how comfortable they are. Therefore, they made sure that the clothes that they made is very comfortable for people that have the right size. Kate Hudson and her company actually have some of the secrets of fashions.
One secret about fashion is that the comfort level of the clothing is actually indicative of the quality and durability of the clothing. If the clothes feel a little bit uncomfortable, it is possible that they might tear up pretty quickly in the washing machine.
While the truth is that any clothes is going to last a lot longer when they are hand washed, it is rather observed for clothes to break to pieces after being washed once or twice. However, people who buy high fashion tend to be vulnerable to this type of occurrence. Fortunately, Fabletics makes sure that they make some of the most durable clothes for their customers. Therefore, people will feel very comfortable with the fabric that Fabletics clothing offers. This will then help them feel even more confident and attractive in the clothes they wear from the clothing brand. Fabletics is about comfort, as well as looks.