A lot may come with loving and being devoted to your favorite makeup brand.
What are their ingredients? Are the products cruelty free? What does the company stand for?
While it may be fairly easy to keep up with makeup brands and the newest products with a quick Google search – keeping up with the innovator’s behind the brands is just as important, if not, just as inspiring as the products themselves. Learn more: https://www.limecrime.com/pages/our-founder
Many are familiar with the digital trailblazer, Lime Crime. Their mission, as stated on their website, is to, not only evolve makeup and the way you feel wearing it, but to transform the way you shop for it, helping revolutionize our digital economy.
While many know the name of famed Lime Crime, few are thoroughly informed of the 36 year old, founder and CEO of the company, Doe Deere.
Young, beautiful, and brightly colored, Doe Deere, also known as, Queen of Unicorns, immigrated from Russia to the United States, when she was 17. Doe’s ultimate dream was to be a musician, and she spent her next years developing in mind and style, attributing her music career as being a defining stepping stone in the development in her makeup career. She applied her passion for colors and fashion via her career in music, in New York City.
Doe Deere then met her husband through the band, and the two capitalized their joint knowledge of each other, as well as their marketing tactics, to later become business partners with the brand. Along with being a musician, Deere also attended FIT, Fashion Institute of Technology, in New York but now resides in Los Angeles.
The CEO attributes the birth of Lime Crime, to not being able to thoroughly express herself in the previous shades and products popularly available in the makeup industry. At the time, the industry concretely supported natural looks, favoring and producing nude tones over all. Learn more: http://guestofaguest.com/los-angeles/interview/interview-lime-crimes-doe-deere-on-how-to-make-your-dreams-come-true
She combines her passions for bright colors, self expression, fashion, necessity and digital economy with Lime Crime. Launched in 2008, Doe was faced with selling online in a time when the world didn’t seem ready for the digital age, often faced with doubt when she approached the idea of selling makeup online.
When asked what excites her about the future, Doe notes that younger generations, who grew up knowing digital worlds as the norm, being a source of her inspiration. Lime Crime’s goal is to aid in revolutionizing the way people shop, feel, and express themselves.